Tuesday, December 31, 2019
Definition and Examples of Sermons
A sermon is a form of public discourse on a religious or moral subject, usually delivered as part of a church service by a pastor or priest, possibly taking the form of a jeremiad.à It comes from the Latin word for discourse and conversation. Examples and Observations For many centuries, from the early Middle Ages onward, sermons reached a far larger audience than any other type of non-ritualistic discourse, whether oral or written. They are entirely in the oral tradition, of course, with the sermonist as the speaker and the congregation as the hearers, and with a live relation between the two. The sermon gains in potential effect because of the hallowed nature of the occasion and the religious nature of the message. Moreover, the speaker is a figure endowed with special authority and set apart from the willing hearers who are listening.(James Thorpe, The Sense of Style: Reading English Prose. Archon, 1987)I have been rather reluctant to have a volume of sermons printed. My misgivings have grown out of the fact that a sermon is not an essay to be read but a discourse to be heard. It should be a convincing appeal to a listening congregation.(Martin Luther King, Jr. Preface to Strength to Love. Harper Row, 1963)The various means through which heare rs are gratified implies, of course, that a sermon may answer to very different needs. . . . In a sense, these motives for audience attendance correspond with the threefold aim of classical rhetoric: docere, to teach or persuade the intellect; delectare, to delight the mind; and movere, to touch the emotions.(Joris van Eijnatten, Getting the Message: Toward a Cultural History of the Sermon. Preaching, Sermon and Cultural Change in the Long Eighteenth Century, ed. by J. van Eijnatten. Brill, 2009)St. Augustine on the rhetoric of the sermon:After all, the universal task of eloquence, in whichever of these three styles, is to speak in a way that is geared to persuasion. The aim, what you intend, is to persuade by speaking. In any of these three styles, indeed, the eloquent man speaks in a way that is geared to persuasion, but if he doesnââ¬â¢t actually persuade, he doesnââ¬â¢t achieve the aim of eloquence.(St. Augustine, De Doctrina Christiana, 427, trans. by Edmund Hill)It was p erhaps inevitable that Augustines opinion would have a strong influence on the future development of rhetoric . . .. Moreover, the De doctrina provides one of the few basic statements of a Christian homiletic prior to the emergence of the highly formalized thematic or university style of sermon about the beginning of the 13th century.(James Jerome Murphy, Rhetoric in the Middle Ages: A History of Rhetorical Theory From Saint Augustine to the Renaissance. Univ. of California Press, 1974)Excerpt from the most famous American sermon:There is no want of power in God to cast wicked men into hell at any moment. Mens hands cant be strong when God rises up: the strongest have no power to resist him, nor can any deliver out of his hands.He is not only able to cast wicked men into hell, but he can most easily do it. Sometimes an earthly prince meets with a great deal of difficulty to subdue a rebel that has found means to fortify himself and has made himself strong by the number of his follow ers. But it is not so with God. There is no fortress that is any defence against the power of God. Though hand join in hand, and vast multitudes of Gods enemies combine and associate themselves, they are easily broken in pieces: they are as great heaps of light chaff before the whirlwind, or large quantities of dry stubble before devouring flames. We find it easy to tread on and crush a worm that we see crawling on the earth; so tis easy for us to cut or singe a slender thread that any thing hangs by; thus easy is it for God, when he pleases, to cast his enemies down to hell. What are we, that we should think to stand before him, at whose rebuke the earth trembles, and before whom the rocks are thrown down!(Jonathan Edwards, Sinners in the Hands of an Angry God, delivered at Enfield, Connecticut on July 8, 1741)
Monday, December 23, 2019
Shakespeares 10 things Essay - 1200 Words
1. Betrayal and revenge 2. Metaphors of death-King Lear, Merchant of Venice, Othello 3. Humor- A Midsummer Nights Dream, As You Like It 4. Pastoral settings- Ling Lear, A midnight Summers Dream 5. Madness and insanity- Othello, Midnight Summer?s Dream, King Lear 6. Reversal- the main character falls from a high place 7. Letters- King Lear, Merchant of Venice 8. Things are not as they appear- King Lear, Merchant of Venice, Midsummer Night?s Dream 9. The Father/Daughter Conflict-Midsummer, King Lear, Merchant of Venice 10. Justice- King Lear, Merchant of Venice The Father/Daughter Conflict- In Midnight Summers Dream, Egeus commands Hermia, his daughter, to wed Demetrius, whom she does not love. Against the advisement of theâ⬠¦show more contentâ⬠¦is the villain in the play. It is not by accident that he is mentioned in the letter in this way. In King Lear, Goneril plots to kill her husband through a letter to Edmund delivered by Oswald. Edmund frames his brother Edgar with a letter that appears to conspire to kill Gloucester, their father. It is here that the audience sees how conniving and calculated Edmund really is and there is no room for sympathy of the character. Things are not as they appear- Disguises are tools William Shakespeare uses to hide or mask inner and outer appearances. In The Merchant of Venice, disguises are used throughout the play by different characters for varied reasons. The ?lottery of the caskets? in Merchant of Venice is an excellent example the theme; Things are not as they appear. Portia?s suitors must choose from caskets of gold, silver, and lead in order to win her hand in marriage. The choice of the lead casket not only wins the fair Portia, but it is also indicate the suitor is intelligent and of substance: not superficial and materialistic. Raised as a Jew, Jessica disguises herself as a pageboy to cover up her identity and embark on a forbidden marriage to Lorenzo, a Christian. This act of defiance refuses her not only her religion, but also her father, Shylock, a Jewish usurer. At the introduction of Jessica?s character, the audience may be inclined to pity the daughter of the main villain in the play, who is accused of greed and usury;Show MoreRelatedEssay on Shakespeare Authorship Controversy1504 Words à |à 7 PagesShakespeare, the man who wrote 37 plays and more than a hundred sonnets, is known throughout the world. Many people consider him one of the best English playwrights of our time, others say that he was a genius. William Shakspere was born in Stratford-upon Avon in 1564 and died in 1616 at the age of 52. In the mid-19th century, questions had arisen about the Shakespeare authorship controversy, and many scholars wondered whether Shakspere, the man from Stratford, wrote the plays. Ralph W. 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This play has been adapted into any movies the 2 that were studied were ââ¬ËThe Taming of the Shrewââ¬â¢, produced in 1967 and ââ¬Ë10 Things I Hate About Youââ¬â¢, made in 1999. Upon viewing these 2 movies I found that ââ¬ËThe Taming of the Shrewââ¬â¢ had a great deal of misogyny throughoutRead MoreWilliam Shakespeare s Life And The Elizabethan Age Essay1474 Words à |à 6 PagesWilliam Shakespeare was the great poet, actor, and playwright from the Elizabethan age. William Shakespeare was born on April 23, 1564 and would then die exactly fifty two years later. Throughout time, his plays have continued to grow in popularity and notoriety. Many of the saying first penned by William Shakespeare, we still use today. Such lines as; ââ¬Å"As good luck would have it (The Merry Wives of Windsor), Dead as a doornail (2 Henry VI), Full circle (King Lear), and Milk of human kindness (Macbeth)â⬠Read MoreWilliam Shakespeare s Romeo And Juliet1304 Words à |à 6 PagesShakespeare has been known for the use of old English and deeper meanings between the lines of all of his work. He is most known for Romeo and Juliet, the Tragedy of Othello, and especially his one hundred and fifty four sonnets. Sonnets are a 14-line poem that rhymes in a particular pattern. The sonnet, like any other work of Shakespeare, is very difficult to interpret and even more difficult for the poet to write himself due to the restrictions of length. Sonnets 1-126 start off with the affection
Sunday, December 15, 2019
Love for Goodnessââ¬â¢ Sake Platoââ¬â¢s Symposium Free Essays
Socrates says, ââ¬Å"In a word, then, love is wanting to possess the good foreverâ⬠(206B). Naturally, it would be my inclination to agree with this statement; however, love is much more complex than Socratesââ¬â¢ definition. Love is the desire to always be happy, and finding goodness is the key to happiness. We will write a custom essay sample on Love for Goodnessââ¬â¢ Sake: Platoââ¬â¢s Symposium or any similar topic only for you Order Now Love brings the good out of our souls to guide our lives. We search for goodness in love, yet surrendering to love and desire (eros) is what brings out our goodness. The happiness that love provides encourages the individual to be his or her best self, which is how we ultimately live our lives around goodness. Platoââ¬â¢s Symposium teaches this catch-22: in searching for goodness in love, we discover the goodness within our own souls. A person faces choices every day; with every decision there is the option of acting morally or shamefully. Most people aim to make moral choices, but regardless of the decisions people make, every person has an inherent ability to distinguish acting shamefully and morally. Whether this ability is something a person is born with or is developed through education from oneââ¬â¢s parents is irrelevant; itââ¬â¢s important to notice that individuals are aware of their acts before they love someone. When someone falls in loveââ¬âor is overcome by desireââ¬âhe or she becomes acutely aware of his or her actions and usually makes a conscious effort to make good choices. In seeing the goodness of the ones a person desires, he or she is reminded of the importance of portraying oneââ¬â¢s good qualities. This is the heart of Phaedrusââ¬â¢ argument, that ââ¬Å"there is a certain guidance each person needs for his whole lifeâ⬠¦and nothing imparts this guidanceâ⬠¦as well as Loveâ⬠(178D). He continues to argue that the best possible society would be full of lovers and their beloveds because all of its members would be constantly aware of being their best selves in the presence of their loved ones. Phaedrus contends that surrendering to eros brings out an individualââ¬â¢s goodness, but he doesnââ¬â¢t address whether this goodness exists when a person is living without Love. Aristophanes discusses his belief that people fall in love when they find the their ââ¬Å"other halfâ⬠who fills them with a sense of completeness. He tates, ââ¬Å"Itââ¬â¢s obvious that the soul of every lover longs for something else; his soul cannot say what it isâ⬠yet he pursues the feeling of unity and completeness that love provides (192D). This sense of wholeness comes from finding the goodness within oneself when a person is with his or her matching half. Socrates disagrees with Aristophanesââ¬â¢ argument because he doesnââ¬â¢t know that each personââ¬â¢s other half is good. The concept of having a matching half may provide comfort to some, but it implies that each person should only have a desire for one person. It is very common for people to love multiple people through the course of their lives. Aristophanes may not be incorrect in saying that every soul is searching for its matching half, but the key part of his argument in this context is that when a person finds someone he or she loves, that person feels a sense of fullness. I believe this sense of feeling of fulfillment comes from rediscovering the good within oneself. The argument in the Symposium that most emphasizes this point is that of Socrates. He believes that everyone is pregnant, either physically or mentally. Those who are pregnant physically bear children; this is their way of spreading life and goodness into the world. Those who are have a pregnant soul bear wisdom, creativity and beauty into the world. Both forms of pregnancy leave behind a small piece of goodness and the process of pregnancy proves that this goodness begins within the individual. A woman has most of what is required to make a baby within her body before finding a lover. She has healthy organs that make her body function, and she is capable of maintaining her body. She has eggs in her ovaries that are waiting for a lover to fertilize them. When she finds a lover, his sperm combines with her egg and a beautiful baby develops. Both the man and the woman have all of the ingredients to create offspring, but the unity of the lovers is required to complete the process. In the same way, each individual has wisdom within their souls, but itââ¬â¢s necessary to combine two souls to expose the goodness to society. The process of bringing beauty and wisdom into the world through spiritual pregnancy is more abstract than physical pregnancy, but is equally important. In the same way that a physical lust develops between lovers, souls can crave each other. Socrates states that the soul is drawn to other beautiful and developed souls, and these people connect through intellectually stimulating argumentsââ¬âthey give birth to new ideas and thoughts. He believes that, ââ¬Å"when [a person] makes contact with someone beautiful and keeps company with him, he conceives and gives birth to what he has been carrying inside him for ages. And whether they are together or apart, he remembers that beautyâ⬠(209C). Here, Socrates says that the beauty, truth, knowledge, and goodness were all contained within the lover before the relationship was established; it is through dialogue that this beauty is exposed. Being aware of displaying our good behaviors and trying to impress our loved ones can be a good thing, but sometimes oneââ¬â¢s heightened awareness of goodness can make him or her feel inferior. When Alcibiades crashes the philosophersââ¬â¢ dinner, he begins his speech of praise for Socrates, but quickly Alcibiades reveals his overwhelming sense of mediocrity when in Socratesââ¬â¢ presence. ââ¬Å"Yes, he makes me feel ashamed,â⬠Alcibiades confesses, ââ¬Å"I know perfectly well that I canââ¬â¢t prove heââ¬â¢s wrong when he tells me what I should do; yet, the moment I leave his side, I go back to my old waysâ⬠(216B). Alcibiades believes he will never be good enough for the pious and goodness-filled Socrates. Alcibiades admits that he strives to be his best self in front of Socrates, but he lapses into old habits when they are apart. Alcibiades declares, ââ¬Å"my whole life has become one constant effort to escape from him and keep away, but when I see him, I feel deeply ashamed, because Iââ¬â¢m doing nothing about my way of life, although I have already agreed with him that I shouldâ⬠(216B). Therefore, Alcibiades is aware that he has the potential to be good, but he only has the strength to be noble when heââ¬â¢s with Socrates. The tragedy is that Socrates doesnââ¬â¢t want to take Alcibiades as a lover, leaving the latter to suffer through life feeling lonely and inadequate. Alcibiades should remember that he has the power to be moral and display his goodness, which could in turn lead him to another lover. All of the philosophers whose ideas Iââ¬â¢ve discussed above reveal that love brings out the good in each of us, but I believe that the good is contained within the individual before exposure to a lover. We seek lovers because we crave the reminder to always be our best selves. We take pride in acting morally, and we feel good when others recognize our good behavior. We have desire for someone when we see his or her beauty and goodness, and we hope to be desired for our goodness as well. When two lovers come together, there is a feel of unity because thereââ¬â¢s an understanding that both people will be noble for each other. People are compelled to stay with a lover for the entirety of their lives because they want to continue to be full of goodness. When we are without a lover, we may feel lonely and can lose touch with our internal goodness. We crave love because we need the constant reminder to be our highest selvesââ¬âthe self we are most proud of. Because Love makes us extra aware of our goodness both internally and behaviorally, itââ¬â¢s important to remember that we have the power to be our noblest selves at any time, with or without a lover. Therefore Socrates was right after all: love is the desire to hold on to the good in our lives forever, and being with a lover is the best way to constantly be aware of being our best selves. How to cite Love for Goodnessââ¬â¢ Sake: Platoââ¬â¢s Symposium, Papers
Saturday, December 7, 2019
How to carry out effective research free essay sample
Research can be defined as a careful investigation or inquiry especially through search for new facts in any branch of knowledge systematized effort to gain new knowledge. It can be considered a movement from the known to the unknown. it comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis. OBJECTIVES OF RESEARCH 1. To gain familiarity with a phenomenon or to achieve new insights into it. 2. To portray accurately the characteristics of a particular individual, situation or a group 3. To determine the frequency with which something occurs or with which it is associated with something else. 4. To test a hypothesis of a causal relationship between variables. MOTIVATION IN RESEARCH 1. Desire to get a research degree along with its consequential benefits; 2. Desire to face the challenge in solving the unsolved problems, i. e. , concern over practical problems initiates research; 3. Desire to get intellectual joy of doing some creative work; 4. Desire to be of service to society; 5. Desire to get respectability. TYPES OF RESEARCH The basic types of research are as follows: 1) Descriptive vs. Analytical: Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. Analytical research, on the other hand, the researcher has to use facts or information already available, and analyze these to make a critical evaluation of the material. Applied vs. Fundamental: Research can either be applied research or fundamental research. Applied research aims at finding a solution for an immediate problem facing a society or an industrial/business organization, Whereas fundamental research is mainly concerned with generalizations and with the formulation of a theory. ââ¬Å"Gathering knowledge for knowledgeââ¬â¢s sake is termed ââ¬Ëpureââ¬â¢ or ââ¬Ëbasicââ¬â¢ research 3) Quantitative vs. Qualitative. Quantitative research is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity. Qualitative research, on the other hand, is concerned with qualitative phenomenon, i. e. , phenomena relating to or involving quality or kind 4) Conceptual vs. Empirical: Conceptual research is that related to some abstract idea(s) or theory. It is generally used by philosophers and thinkers to develop new concepts or to reinterpret existing ones. On the other hand, Empirical research relies on experience or observation alone, often without due regard for system and theory. It is data-based research, coming up with conclusions which are capable of being verified by observation or experiment. We can also call it as experimental type of research. Research Approaches. There are two basic approaches to research, quantitative approach and the qualitative approach. Quantitative approach involves the generation of data in quantitative form which can be subjected to rigorous quantitative analysis in a formal and rigid fashion while Qualitative approach to research is concerned with subjective assessment of attitudes, opinions and behavior. Research in such a situation is a function of researcherââ¬â¢s insights and impressions. Significance of Research These days nearly all governments maintain large staff of research technicians or experts to carry on this work. Thus, in the context of government, research as a tool to economic policy has three distinct phases of operation 1) Investigation of economic structure through continual compilation of facts. 2) Diagnosis of events that are taking place and the analysis of the forces underlying them. 3) The prognosis, i. e. , the prediction of future developments. Research has its special significance in solving various operational and planning problems of business and industry. Operations research and marketà research, along with motivational research, are considered crucial and their results assist. in more than one way, in taking business decisions. Research is equally important for social scientists in studying social relationships and in seeking answers to various social problems The significance of research can also be understood keeping in view the following points: 1. To those st udents who are to write a masterââ¬â¢s or Ph. D. thesis, research may mean a careerism or a way to attain a high position in the social structure; 2. To professionals in research methodology, research may mean a source of livelihood; 3. To philosophers and thinkers, research may mean the outlet for new ideas and insights; 4. To literary men and women, research may mean the development of new styles and creative work; 5. To analysts and intellectuals, research may mean the generalisations of new theories. Thus, research is the fountain of knowledge for the sake of knowledge and an important source of providing guidelines for solving different business, governmental and social problems. Research methods This May be understood as all those methods/techniques that are used for conduction of research. Research methods or techniques, thus, refer to the methods the researchers use in performing research operations. In other words, all those methods which are used by the researcher during the course of studying his research problem are termed as research methods. Research methods can be put into the following three groups. 1. In the first group we include those methods which are concerned with the collection of data. These methods will be used where the data already available are not sufficient to arrive at the required solution; 2. The second group consists of those statistical techniques which are used forà establishing relationships between the data and the unknowns; 3. The third group consists of those methods which are used to evaluate the accuracy of the results obtained. Research methodology This is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are g enerally adopted by a researcher in studying his research problem along with the logic behind them. Similarly, in research the scientist has to expose the research decisions to evaluation before they are implemented. He has to specify very clearly and precisely what decisions he selects and why he selects them so that they can be evaluated by others also. Importance of Knowing How Research is done The importance of knowing the methodology of research or how research is done stems from the following considerations: 1. For one who is preparing himself for a career of carrying out research, the importance of knowing research methodology and research techniques is obvious since the same constitute the tools of his trade. 2. Knowledge of how to do research will inculcate the ability to evaluate and use research results with reasonable confidence. When one knows how research is done, then one may have the satisfaction of acquiring a new intellectual tool which can become a way of looking at the world and of judging every day experience. 3. In this scientific age, all of us are in many ways consumers of research results and we can use them intelligently provided we are able to judge the adequacy of the methods by which they have been obtained. The knowledge of methodology helps the consumer of research results to evaluate them and enables him to take rational decisions. Research Process Before embarking on the details of research methodology and techniques, it seems appropriate to present a brief overview of the research process. Research process consists of series of actions or steps necessary to effectively carry out research and the desired sequencing of these steps. However, the following order concerning various steps provides a useful procedural guideline regarding the research process: Formulating the research problem: The researcher must single out the problem he wants to study, i. e.à he must decide the general area of interest or aspect of a subject-matter that he would like to inquire into. Initially the problem may be stated in a broad general way and then the ambiguities, if any, relating to the problem be resolved. Essentially two steps are involved in formulating the research problem, understanding the problem thoroughly, and rephrasing the same into meaningful terms from an analytical point of view. The best way of understanding th e problem is to discuss it with oneââ¬â¢s own colleagues or with those having some expertise in the matter. After this the researcher rephrases the problem into analytical or operational terms i. e. to put the problem in as specific terms as possible. This task of formulating, or defining, a research problem is a step of greatest importance in the entire research process. The problem to be investigated must be defined unambiguously for that will help discriminating relevant data from irrelevant ones. Care must; however, be taken to verify the objectivity and validity of the background facts concerning the problem. Extensive literature survey: Once the problem is formulated, a brief summary of it should be written down. It is compulsory for a research worker writing a thesis for a Ph. D. degree to write a synopsis of the topic and submit it to the necessary Committee or the Research Board for approval. At this juncture the researcher should undertake extensive literature survey connected with the problem. For this purpose, the abstracting and indexing journals and published or unpublished bibliographies are the first place to go to. Academic journals, conference proceedings, government reports, books etc. Development of working hypotheses: After extensive literature survey, researcher should state in clear terms the working hypothesis or hypotheses. Working hypothesis is tentative assumption made in order to draw out and test its logical or empirical consequences. As such the manner in which research hypotheses are developed is particularly important since they provide the focal point for research. They also affect the manner in which tests must be conducted in the analysis of data and indirectly the quality of data which is required for the analysis. In most types of research, the development of working hypothesis plays an important role. Hypothesis should be very specific and limited to the piece of research in hand because it has to be tested. The role of the hypothesis is to guide the researcher by delimiting the area of research and to keep him on the right track. How one develops working hypotheses. 1. Discussions with colleagues and experts about the problem, its origin and the objectives in seeking a solution; 2. Examination of data and records, if available, concerning the problem for possible trends, peculiarities and other clues; 3. Review of similar studies in the area or of the studies on similar problems; and 4. Exploratory personal investigation which involves original field interviews on a limited scale with interested parties and individuals with a view to secure greater insight into the practical aspects of the problem. Thus, working hypotheses arise as a result of thinking about the subject, examination of the available data and material including related studies and the counsel of experts and interested parties. Working hypotheses are more useful when stated in precise and clearly defined terms. Preparing the research design: The research problem having been formulated in clear cut terms, the researcher will be required to prepare a research design, i. e. , he will have to state the conceptual structure within which research would be conducted. The preparation of such a design facilitates research to be as efficient as possible yielding maximal information. In other words, the function of research design is to provide for the collection of relevant evidence with minimal expenditure of effort, time and money. But how all these can be achieved depends mainly on the research purpose. Research purposes may be grouped into four categories, 1. Exploration, 2. Description, 3. Diagnosis, 4. Experimentation. A flexible research design which provides opportunity for considering many different aspects of a problem is considered appropriate if the purpose of the research study is that of exploration. But when the purpose happens to be an accurate description of a situation or of an association between variables, the suitable design will be one that minimises bias and maximises the reliability of the data collected and analyzed. There are several research designs, such as, experimental and non-experimental hypothesis testing. Experimental designs can be either informal designs (such as before-and-after without control, after-only with control, before-and-after with control) or formal designs (such as completely randomized design, randomized block design, Latin square design, simple and complex factorial designs), out of which the researcher must select one for his own project. The preparation of the research design, appropriate for a particular research problem, involves usually the consideration of the following:1. the means of obtaining the information 2. the availability and skills of the researcher and his staff (if any) 3. explanation of the way in which selected means of obtaining information will be organized and the reasoning leading to the selection; 4. the time available for research; and 5. the cost factor relating to research, i. e. , the finance available for the purpose. Determining sample desi gn: The researcher must decide the way of selecting a sample or what is popularly known as the sample design. In other words, a sample design is a definite plan determined before any data are actually collected for obtaining a sample from a given population. Thus, the plan to select 12 of a cityââ¬â¢s 200 drugstores in a certain way constitutes a sample design. Samples can be either probability samples or non-probability samples. With probability samples each element has a known probability of being included in the sample but the non-probability samples do not allow the researcher to determine this probability. Probability samples are those based on simple random sampling, systematic sampling, stratified sampling, cluster/area sampling whereas non-probability samples are those based on convenience sampling, judgment sampling and quota sampling techniques. A brief mention of the important sample designs is as follows: Deliberate sampling: Deliberate sampling is also known as purposive or non-probability sampling. This sampling method involves purposive or deliberate selection of particular units of the universe for constituting a sample which represents the universe. If a researcher wishes to secure data from, say, gasoline buyers, he may select a fixed number of petrol stations and may conduct interviews at these stations. At times such a procedure may give very biased results particularly when the population is not homogeneous. Simple random sampling: This type of sampling is also known as chance sampling or probability sampling where each and every item in the population has an equal chance of inclusion in the sample and each one of the possible samples, in case of finite universe, has the same probability of being selected Systematic sampling: In some instances the most practical way of sampling is to select every 15th name on a list, every 10th house on one side of a street and so on. Sampling of this type is known as systematic sampling. An element of randomness is usually introduced into this kind of sampling by using random numbers to pick up the unit with which to start. This procedure is useful when sampling frame is available in the form of a list. In such a design the selection process starts by picking some random point in the list and then every nth element is selected until the desired number is secured. Stratified sampling: If the population from which a sample is to be drawn does not constitute a homogeneous group, then stratified sampling technique is applied so as to obtain a representative sample. In this technique, the population is stratified into a number of non-overlapping subpopulations or strata and sample items are selected from each stratum. If the items selected from each stratum is based on simple random sampling the entire procedure, first stratification and then simple random sampling, is known as stratified random sampling.
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