Wednesday, July 31, 2019

George and Lennie Essay

The title of the book comes from a poem by the 18th century Scottish poet Robert Burns. â€Å"Of Mice and Men† is a novel written by John Steinbeck. It is set in California in 1930s during the time of the depression. During this time of depression, people lived in poverty, finding it difficult to gain employment and often had to search ranch to ranch for employment. At this time people were inspired and motivated by the â€Å"American dream† a dream of a land in which life should be better and richer. This, however was nothing but a lost dream. They went on to search for a job, which would fullfill, their dreams. In Of Mice and Men we know that there are characters that have a dream. A dream that they are really working hard for and there are characters whose dreams are already taken away from them. I think John Steinbeck wrote this so he can provide the reader with a historical and social viewpoint and background of life in the 1930s. An outsider is someone who does not fit in to the mainstream of Society. In this essay I will write about Candy, the oldest person on the farm. Crooks, the crippled Negro and Cuerly’s wife, the only women in the book, who did not even get a name. I have chosen them because they don’t fit in with the other characters. In the 1930s Curleys Wife represents people who were ignored and suffered from loneliness. First of all John Steinbeck does not reveal the name of Curley’s Wife as he thinks she is not important which makes me think that she has no other part to play other than being Curleys Wife. Curly’s Wife is stuck on a farm when she thinks she should be in Hollywood.   

Tuesday, July 30, 2019

A seminar on “Beginning For Beginnger” Essay

A seminar on â€Å"Beginning For Beginnger† was held at DKU at Faculty of Business Managemnet. This seminar was held on 9 June 2012-06-24. This seminar was begin on 2.00Pm – 5PM. It was jointly organised by all part three student who take Mgt538 in this semester. The purpose of the Seminar was to talk about lessons and challenges in facing currunt enviroment on studies and future working enviroment. It focused mainly on the attitutes, styles and action that should be take to faced all the situation. All part three students whose take this subject are compulsory to attented this seminar. The Programme is given at DKU that situated in Faculty of Business Management. The seminar was given by Cik Noor Syuhada,caunsellor Uitm Seri Iskandar Perak. AIMS AND OBJECTIVES The seminar was structured in a way that helped participants to walk through the issues, starting from the relevance of the organisational context, along the issues that have to be addressed, the intended or assumed and finally to the actual implementation. The objectives of the seminar were to provide insight in the issues, to identify the mistake ,and to discuss the possible approaches for formulating and implementing tools that can be take. In order to encourage discussion and a more focussed exchange of information practical sessions were scheduled .During these sessions participants could ask some questions and share thoughts with each other and the speakers. THE POSITIVE IMPACTS The seminar participants agreed that : 1. This programs will help them to improve their knowledge on facing their future enviroment especially during their working enviroment. 2. Many participants were given a chance to ask any questions and they also were give a chance to share some idea or tips that will give benefits to all participants. 3. It is important that all parties to attends,it will give a common understanding about what these and other key terms mean. 4. The seminar have give them a lot of tips on attending interviews and facing interviews session that will improve their confident to facing that. THE NEGATIVE IMPACTS The side impacts that can be conclude from the seminar : 1. Some participants not focus during the seminar. 2. They playing games on their mobile phone, chatting, talking and etc. 3. Not all students have confidents to ask questions even they have intention to do so. 4. Sessions for students to discuss among themselves was not held. RECOMMENDATIONS : Some recommendations that can be take are : 1. Small group discussion can be do in oreder to give participants share or discuss among themselves about the issues on the seminar. 2. Students should be ask to switch off their phone during the seminar. 3. Try to encourage students to build up their confident to share, ask or gine opinion during the seminar. CONCLUSIONS : The feedback of the participants confirmed that the seminar was very much appreciated as well as that there is a pressing need for more practical approaches and for other opportunities to discuss the many issues. The speakers came also from different backgrounds and presented the audience with different practical experiences, insights, and views, both at an organisational and national level. It gave a good impression and understanding of the many perspectives. The seminar have improve knowlegde among participant and will benefits to them in facing their future working enviroments.

Monday, July 29, 2019

Hitler book Term Paper Example | Topics and Well Written Essays - 1000 words

Hitler book - Term Paper Example According to Hitler, the Russian movement had direct links to anarchy. Hitler refers to the Russian movement as one that does not warrant references as a high society. The Aryans are industrious while Russians do not embrace handwork. The Russians cannot return to nature since they view it as a return to primitive form of life. Addressing the concern on coal and petroleum, Hitler maintains that petroleum is available in many parts while people tend to deplete the reserves on coal. He highlights that petroleum is renewable but exploitation of coal is a destruction of the soil. According to Hitler, man is the most dangerous being. Man is the cause of every single problem in the world. The imagination of Hitler about the new Europe is that of a frontier society. He views St. Petersburg as one of the beautiful cities. Hitler talks of the natural devoutness of man citing that the piety man is one who thinks extensively about the world. Hitler refers to the progress of technology as reason that betrayed liberalism. On the nature of God, Hitler maintains that religion is a source of refuge for humankind. He notes that there is no God in Russia and still the people face death. He also maintains that National Socialism is incompatible when it occurs together with belief in religion. The coming of Christianity was the greatest blow to humanity. There should be no Islam without Christianity. Hitler maintained beliefs that the end of the war would be a beginning of good relations between Germany and England. He believed in the competence of the German army. On the relationship with Rumania, Hitler maintained that it would supply Germany with food while Germany supplies it with weapons and technology. He condemned monarchy and opted for the existence of a republic. On unemployment, Hitler says that Germany is the only country with full employment (Cameron and Stevens 42). Hitler expressed worries only a small portion, nearly a quarter, of the surface of the earth is availab le for humanity while the wealth in the world is inexhaustible (Cameron and Stevens 53). Hitler worries on how to solve the challenge of unemployment. Hitler maintains that optimism is among the greatest characters that humanity should nature. A pessimist’s mind can cause a soldier to lose a battle. Hitler maintains that Britain must drive for peace of the world. He condemns Winston Churchill for betraying the curiosity of his empire. According to Hitler, Churchill took advantage of the Great Britain’s interest by allegedly channeling for diversion. Churchill misused the patriotism that the English people granted upon him. He also misused the trust that the people placed upon him. Hitler declares that he does not subscribe to idealism. In his view, subjects should not bear responsibility for the mistakes of their rulers. In Hitler’s opinion, Churchill failed to convince the people that they could win the war. This was being pessimistic about the state of the war . The English should blame Churchill for their failure to win the war. Hitler expressed his opinion on the government in Europe and that in the U.S. The U.S had its origin as a republic and that forms its foundation. European countries, however, had their origin from monarchial powers. The apparent republic, therefore, took from monarchial regimes. Germany, according to Hitler, was the only European country that resembled the U.S because of its good governance as a republic. Hitler praises himself for saving Germany from adopting a

Sunday, July 28, 2019

The effect of the phenomenon of separation of ownership and control Essay

The effect of the phenomenon of separation of ownership and control for modern corporations - Essay Example Corporate Governance Share-holder activism in 1990s stimulated interest on corporate governance. In fact, it became a household name in the United States when a California based company â€Å"California Public Employees Retirement System† (CalPERS) questioned the listed companies in which it had invested the funds of its members, for their practice of buying back their shares at higher prices. This literally resulted in reduction the value of shares held by CalPERS. Contemporary companies all over the world including the U.K. followed suit to safeguard the interests of their widely dispersed shareholders. What started as a means of funds mobilization by an entrepreneur for engaging in large scale activities and to achieving large scale economies, soon became handy for the entrepreneur to exploit the small and widely dispersed investors.1 In the 19th century, even the privately owned large companies who had accumulated wealth overtime had to resort to procurement of funds from the capital market as they had outgrown themselves. Agency theory that explains separation of ownership from control was first discussed by Adolf A Beale and Gardiner C Means2. One can still go backwards to the times Adam Smith who in his â€Å"The Wealth of Nations† 3 has said that company directors would not care for shareholders’ money as their own and this is the problem with agency theory as observed by Letza, Sun and Kirkbride.4 Fame and Jensen 5 argue that separation of decision making (control) and risk-bearing (ownership) become viable because of the need for specialization of management and risk bearing besides the need for controlling agency problems. They cite the nature of an organization as a nexus of contracts both written and oral among the owners of factors of production and customers which are the internal â€Å"rules of the game†. The rights of owners of each factor of production and customers are specified and their performances evaluated. Th ese factors of production are rather stake-holders in the organization. The authors assert survival of a form of an organization depends on its ability to sell their output required by their customers at the lowest price while at the same time fully recovering costs. There are two types of organizations wherein risk-bearing (ownership) and decision (control) functions are separated and wherein the two functions are combined in the same agents. In the contractual nature of organizational forms, the residual claimants are the residual risk bearers having claim over the net cash flows after meeting the contracted payments to the factors of production from out of stochastic inflows of resources. Thus, residual risk is known by the â€Å"difference between stochastic inflows of resources and promised payments to agents.†6 These residual claimants are the ones who bear the most uncertainty and it is considered worthwhile as it reduces costs of monitoring contracts with the rest of the agents. This contributes to the survival value of the organizations as distinct entities. It is mandatory to produce outputs at lesser costs so as to ensure increased net cash flows to safeguard the residual claimants’ interests. Restriction on residual claims differs from each form of organization. For example, large corporations where common stocks are in use have the least restricted residual claims. That is, the shareholders have no role to play in the organizations. Because of this, risk sharing is unrestricted for the

Business Strategy Essay Example | Topics and Well Written Essays - 3000 words - 1

Business Strategy - Essay Example This is more important in the present day business scenario in which business organizations are breaching geographical boundaries in an attempt to capture a share of market. This calls for the need to ensure greater competency and efficiency in their business operations. Hence is important not only to generate a brand image but also to create competitive advantage in the present competitive market. The business strategy is driven by certain significant factors. One major influential factor is the competence of the enterprise to drive the business strategy. The ultimate goal of the organisations is to identify one exclusive core competence which can help them to differentiate from the competition. However, this is not easy to do as the evaluation of own capabilities may not be so effortless; it demands honest assessment with an appropriate understanding of the customer requirements. Favourable business strategies are those that are evolved by using the capabilities of the firm to addr ess the consumer requirements in a way leading to sustainable competitive advantage. The competitive advantage is required to be addressed logically by a careful analysis of the business processes of the organization. Any business strategy should define the foundation of competition, the stage for changes to happen and the way the competitive strategies would be built upon this changing business environment. The aspect of sustainable competitive advantage has been a matter of debate among the strategists and management thinkers alike. When one thinks back in the 1980s, the top executives were judged on their ability to reorganize, and reform their corporations. Then in the 1990s, they would be assessed on their ability to identify, encourage and take advantage of the core competencies promoting the organisational growth (Prahalad & Hamel, 1990, p.1-2). However, with the changing business environment, the management must re-evaluate the core competencies of the organisation to fetch success in the long run with a sustainable growth rate. In short run, an organisation’s competitiveness relates to the present performance of the company’s products and services. However, in long run, the competitiveness would be derived from the ability to develop with cost effectiveness and rapid pace using the core competencies initiating introduction of wide range of products. A company can have various sources of competitiveness including human resource, operational processes, management ability and technology. In most of the cases, the key sources of competitive advantages are found in the ability of the organisation’s management to consolidate the wide spread technologies and organisational production skills into the firm competencies which would allow the individual business organizations to adapt successfully with the turbulence in the business markets. This makes it essential for management strategists to rethink their claim regarding the inability to establish the core competencies. It may be tough for the large corporations to build up one core competency, but that may not impossible given that the core competencies can be established in the individual business units. The business units are required to be strongly established with nourishment, sustenance and stability in the core competence. Core competency is a highly specific term and is widely different among different organization depending on their business process. The core

Saturday, July 27, 2019

Researced based analysis Assignment Example | Topics and Well Written Essays - 3000 words

Researced based analysis - Assignment Example Because the company invests substantially in research and development, the management is able to ensure that its manufacturing systems and training programs are able to keep pace with the latest developments in the industry. SWOT analysis The main strength of Filkar Inc. is the organizational capital that is invested in research and development. This investment enables the company to incorporate the latest technological developments into the manufacturing systems. As a result the company is able to manufacture the most competitive products in the industry. This is one of the key success factors because the industry is in a fast pace of change. Filkar Inc. also operates internationally so that it has to pay attention to maintaining the quality level. The investment in research and development enables the company to maintain the required level of quality in its product offerings. The company is able to combine technology with the existing manufacturing systems by using total quality ma nagement (Filkar Web, 2009). The application of this methodology enables the company to create synergies out of incorporating the latest technology in its manufacturing systems. ... The company’s strength in maintaining competitive quality is supported by the periodic training programs that ensure that its employees are among the most skilled in the industry. Because the motivational issues are addressed, the employees are also satisfied in working for the company. Therefore the productivity level is one of the most competitive in the industry. Filkar’s employees are its most important assets and the organizational culture reflects this strategic orientation. As a result employee interests and organizational interests are combined synergistically. This ensures that the strategic focus of the company is strengthened by strong productivity from the employees. The company’s weakness may be inability to respond to any disruptive technologies. The company has already made substantial investment in the existing manufacturing systems. Therefore if a competitor were to launch a new manufacturing system which would reduce the cost of production, then Filkar might not be able to make the change fast enough to remain competitive. Currently it is enjoying a market leadership position in the Turkish market because it has no competition. However it is also competing internationally. Therefore it is more than likely that international companies such as Westinghouse and GE can launch some transformational technology that will change the competitive landscape. In this situation the company might not be able to migrate to the new system. According to its performance management system, the company is doing well as it has the market leadership position in the domestic market. However if a competitor is able to cut costs significantly through the introduction of a new technology,

Friday, July 26, 2019

Consider the extent to which burden of proofs conflict with the Essay

Consider the extent to which burden of proofs conflict with the presumption of innocence in English Law - Essay Example In English Law, the judges use legal precedent and their common sense to formulate the laws. In England, it is possible to amend or revoke the English common law by the Parliament. A few of the oldest English laws which still exist today include the Distress Act of 1267 and a few sections of the Magna Carta of 1215. W. M. Geldart( p.7, 1918) states We commonly speak both of law and laws—the English Law, or the Laws of England ; and these terms, though not used with precision, point to two different aspects under which legal science may be approached. The laws of a country are thought of as separate, distinct, individual rules; the law of a country, however much we may analyze it into separate rules, is something more than the mere sum of such rules. It is rather a whole, a system which orders our conduct ; in which the separate rules have their place and their relation to each other and to the whole ; which is never completely exhausted by any analysis, however far the analysi s may be pushed, and however much the analysis may be necessary to our understanding of the whole. The Presumption of Innocence and the Burden of Proof are two very important laws which belong to the English Law. The Presumption of Innocence is the right that an accused gets in most modern countries of the world. Hence, until the persecution can gather further evidence to prove that the accused is guilty, the accused will be deemed as innocent. The prosecution on the other hand has a job which directly conflicts with the ‘Presumption of innocence’. Their job is to obtain the ‘The Burden of Proof’. So the proof that the prosecution needs to gather has to be convincing enough. This would make the jury pronounce that the accused is guilty without any doubt. But if there are certain doubts, the accused will be acquitted. The Presumption of Innocence is very similar to the Latin principle ‘Ei incumbit probatio qui dicit, non qui negat’, hence many consider it to be based on this

Thursday, July 25, 2019

September 11 as A Turning Point In International Law Essay

September 11 as A Turning Point In International Law - Essay Example 2, para 4. cited in Schmitt 521) "as the events of 9/11 tragically demonstrated, domestic or international law enforcement may prove an insufficient tool in effectively defending against non-State actors, such as terrorists" (Schmitt 539). "the attack directly against the Taliban on October 7, 2001 challenged then-existing legal understandings of the quality and quantity of support necessary to attribute an armed attack by a non-State actor to its State sponsor" Schmitt (547). The United States approached the UN Security Council to determine the extent of military and non-military reaction to the September 11 attacks. The UN, in response, issued two new resolutions in the same month viz. Resolution 1368 and Resolution 1373. The latter explicitly declared those terrorist attacks as detrimental to international peace and security (McWhinney 280). "the administration blurs the distinction between "rouge states" and terrorists, essentially erasing the difference between terrorists and those states in which they reside. But these distinctions do indeed make a difference" (Crawford 31) Crawford (31) delineates four indispensable conditions in order for a pre-emptive action to be justified under international law. These conditions implicate that any country should not undertake such motives to advance their "imperial interests", they should be certain and be able to demonstrate potent evidence about the imminence of threat, pre-emptive strategies should be undertaken with sheer certainty that it would successfully reduce the threat and finally any intended military action against the threatening forces should be inevitable for a country to protect itself. Also, it is very important not to identify any state or organisation as imminent threat on the mere ground that it possesses the capability to harm another country. "a conception of self that justifies legitimate pre-emption in self-defence must be narrowly confined to immediate risks to life and health within borders or to life and health of citizens aboard" (Crawford 32) "not preemption, but paranoid aggression" (Crawford 32) "a preemptive-preventive doctrine moves us closer to a state of nature than to a state of international law" (Crawford 34) "When responding to a situation involves the use of force, it can

Wednesday, July 24, 2019

War and Terrorism Essay Example | Topics and Well Written Essays - 500 words

War and Terrorism - Essay Example These are some of the factors that the US could have put into consideration before making the decision to get into war with these two countries. The decision to get into war in Afghanistan and Iraq was a reactionary move rather than one that was based on a plan. As a result, United States committed many mistakes which gave the enemies an upper hand in the fight. This explains the reason why there were very many casualties among the US soldiers, an aspect that was not anticipated when the decision was being made. After the September 11 attack, the US was under intense pressure to apprehend the people behind the attack (Boss, 2010). However, the planners never took into consideration the experience of the local fighters in the hostile terrain. Instead, they based their decision on the military power. Furthermore, the US used force rather than intelligence. This made it hard for the US to win the war in both countries. According to Just War Theory, taking human life is wrong and states have a duty to defend their citizens and justice. However, going to war against Iraq and Afghanistan was not the right thing because it led to a war of religions (Boss, 2010). It led to massive killing of innocent people especially women and children, an aspect that increased hatred between people emanating from different religious backgrounds. Initially, people used to exist freely without taking into consideration the religion affiliation of others. However, since the insurgence, the Muslims have taken it upon themselves to protect their religion. Although the war against the two countries was not meant to divide Christians and Muslims, the terrorist groups have been able to win the hearts of some of their fellow Muslim brothers and sisters. As a result, they have been able to use the religion issue to attract more followers and fighters to these groups. Therefore, poor planning by the US escalated the war, an asp ect that explains why the

Tuesday, July 23, 2019

Exam questions Essay Example | Topics and Well Written Essays - 2500 words

Exam questions - Essay Example Furthermore, the chapter reviews the success of fixed capital requirements in terms of maintaining the relations between desired capital and risk taking. It also analyzes ways through which banks reduce effectiveness by taking to riskier assets. Capital requirements are also referred to as capital adequacy or regulatory capital. This is the amount of capital that commercial banks hold due to the requirements of the financial regulator. These requirements are necessary for the financial industry; to ensure that commercial banks do not accumulate excess leverage which leads to insolvency. Commercial banks have some behavioral preference when allocating loans to individuals. However, the capital constraints can make the banks to review the behavioral preference. This means that the financial regulator could utilize the strong constraints in capital adequacy to; review the fluctuations of the Micro economy and direct the economy to the required direction through the financial intermediaries like banks (Altunbas)1. Based on the approval of the Basel II model, this discourse defines the research question in the following way: Are rigid pressures exerted by minimum capital requirements efficient in minimizing the risk-taking behavior of banks? The framework of the Basel II structure in the subprime crisis forms the basis within which professionals question the proposals. This area covers the inadequacy of the level of capital requirements. The focus on examining the efficiency of regulatory capital requirements during the implementation of the proposals in Basel I model report executed from 2002 is part of the entire discourse. However, the discourse does not aim at testing the Basel I framework. Instead, it assess the efficiency of the regulatory pressure in relation to the degree of capital cushion in cutting down on the risk-taking behavior of financial institutions in the

Monday, July 22, 2019

Book Review on Urban Poverty Essay Example for Free

Book Review on Urban Poverty Essay Urban poverty is the outcome of urban-bias development projects being predominantly financed by the external capital, either in the form of Foreign Direct Investment (FDI) or Aid. The urban-bias industrialization strategy performed as a pull factor for the rural unemployed. This strategy contributed to the expanding of urban informal sectors where unskilled as well as highly unorganized day labours remain concentrated in the urban and semi-urban areas. It is also debated that the redistribution of capital investment towards the rural based agricultural activities including plantation sectors through the coordinated efforts of both public and private sectors such as civil and non-governmental organizations (NGOs) can go a long way to break the growing negative effects of over urbanization on poverty, moral and social crimes as consequent of unequal economic growth. The author, Pramanik discusses urban poverty in Malaysia cases. He begins with the overview of the poverty scenario followed by research methods and research findings along with summarization policy suggestions. This book contented five chapters including appendices, references and index. In the introductory chapter (pp. 1-5), Pramanik says poverty is a multi-dimensional phenomenon that is hard to come up with a universally acceptable definition of poverty. Most commonly argued issue on poverty is whether poverty should be looked at from absolute or relative perspective. Absolute poverty based on specific income level called poverty line income (PLI) that can be calculated either using the market value of a basket full of goods and services considered essential for reasonably acceptable standard of living. On the contrary, relative poverty arises when we talk about how good or bad one member is doing in relation to another member living in the same society. According to O’Boyle, poverty is a concept that is both absolute and relative because human beings are at the same time individual and social (O’Boyle E.  J, 1990). In chapter two (pp. 7-20), Pramanik talks about poverty scenario in Malaysia. He argues that the income poverty using official poverty line income seems near to the absolute poverty whereas the human poverty based on the degree of human deprivation resembles relative poverty, which is ensuing of unequal access to income earning opportunity. Because of this, the author focuses more on human aspect of poverty in terms of its long term implications of social factors. Micro level study (Pramanik, 2004) do suggest that family size either in urban or rural areas of the four concentrated states namely, Kelantan, Terengganu, Kedah and Perak is quite above the family size used for the national level. Pramanik (1997 2000) examined that rural poverty in the four poverty-concentrated states on multi dimensional aspects of the problem such as, social, economic, demographic, psychological, political, moral, historical, attitudinal, and natural factors. In chapter three (pp. 5-20), the author discusses regarding research methodology. The study is based on the primary data as well as secondary information. The primary data collected through the administration of well-structured questionnaire in the middle of 2006. The sampling technique used is purposive as well as random and based on participatory observation method. Around 3112 households from 8 major cities living in poverty concentrated areas classified by squatters, low-cost buildings, longhouses etc. were selected for data collection. He defined â€Å"household† as an entity of those living under the same roof as well as eating from the same kitchen. In chapter four (pp. 21-97), he talks about the research findings. The author uses purposive and collecting sampling technique to identify the level of poverty suffered by those living in the squatters and in the area/blocks/buildings designed for the lower income groups in the major cities of Malaysia. This is because those who are living in these areas suffer different degrees and types of poverty measured by the level of deprivations. The household having less than RM 398(less than half of the poverty line) is called hardcore poor, household earning equal to RM 398 but less than 663 is called overall poor and more than RM 663 is called non-poor. The best performing state in terms of lowest incidence of overall poverty (0. 9) with no hardcore poor followed by KL (2. 6) and JB (8. 1) inclusive of hardcore and overall poor. While less developed states- KB, KT, and AS, KB experiences the highest incidence of poverty hardcore poor and overall poor of 33. 7 followed by KT (23. 4) and AS (14). On the other hand, Sabah and Sarawak are worst performing states reported in 9MP and his survey data. The author suggests that as far as poverty reduction is concerned Sabah and Sarawak are still the worst among all other regions states in Malaysia in 2007. The poverty is gender bias is a universal when hardcore poverty is concerned. In terms of hardcore and overall poverty, the female –headed households are more likely to be poorer by 50 percent compared the male-headed households. The higher dependency of more members on a few incomes of earners in the households also creates a constraint on resources allocation by the poor households. Approximately 60 percent of poor household’s more than two members depend on the income of one earner. The lower dependency has implication for the ability of the poor households to hold out poverty at times of economic recession or downturn since higher dependency manifest through the lower dependency ratio is positively related to higher unemployment. Pramanik found on the distribution of households based on the dependency ratio and cities seem to suggest that the relatively higher percentages of households (68. 8) from LDS are associated with higher dependency as emerged through the lower coefficients of DR (0. ) as opposed to a lower percentage of households from MDS (53. 3) experiencing lower dependency ratio. Human capital is considered as the most fundamental asset. The presence of economic opportunities created by the growth, an individual with one additional year of education acquires more ability to compete and derive benefits from the market. As for as the illiterac y, the author suggests that the percentage of households having no education in much higher for the three Least Developed States( LDS) as compare to the More Developed States (MDS). If the education level exceeding 6 years but less than 12 year are considered as a measure of better educational standard, the highest percentage of household members (72. 7) come from 3 MDS followed by the lowest (57) from the two LDS. The better quality of life achievable through higher level of education has convinced the younger generation regardless of race or geographical distribution of population to pursue education by all possible means. So that government spends money for education, skills and training. Dr. Muhammad Yunus claims that access to credit should be treated as a part of human rights. The access to credit empowers the poor households to make use of their survival skills thus unleashing their productive potentials. Every human being is imparted with some sorts of surviving skills by the Almighty –the creator. Dr. Yunus has proven that an access to small credit can significantly help the asset less poor to unleash their hidden potentials to earn more and combat poverty. The poor have nobody to talk to and no place to go. Sometimes, they have no work to do and no food to eat and finally none to depend on. They are always by-passed and looked down upon (Narayan, 2000). The poor are not even trusted because of lack of social status. Of the three races the Chinese seem to be more satisfied with their neighbors (69 percent as very helpful) followed by the Indians (46 percent) and Malays take a middle position (64 percent). The criteria of social capital there appear to be a positive relationship between the lower Mean Monthly Household Income (MMHY) of the Indians and the lower level of trustworthiness as a proxy for very helpful neighbors. The relationship between trustworthiness and success in trade seems quite obvious among the Chinese compared to the Malays and the Indians. There are lots of arguments regarding poverty. â€Å"We are so rich, because they are so poor† (Landes, 1998). It means the existence of poor is essential for survival for rich. Yunus believes that the poverty is created by the system (Yunus with Jolis, 1998). The poor in any society are best known for their simplicity, altruism, moderation, complacency, peaceful coexistence, moral, conservative as well as traditional values. The presence of high morality and the future uncertainty, the poverty stricken parents never consider additional babies as a liability. For the poor, children are always considered as assets and blessing of God because they are the ones the poor parents can really depend on in their old age. Old –age pension or insurance for all are hardly found in the developing world, traditional babies are always treated as insurance for the old age. The author found that in general, the respondents from low income urban households give higher priority to good values like the spirit of tolerance reflected through ability to respect other races or religion, ability to maintain one’s own culture, ability to live like a good human being, having good moral standard. The findings clearly suggest that they show least preference for blindly imitating the life style of the better-off. So, the poor who are known for their simple and moderate life are not the victim of the demonstration effects. Concentration of power, lack of transparency and good governance among many others, interact to perpetual corruption in less developed countries (Pramanik, 2003 2007). In last chapter in his book (pp. 97-106), the author summarizes his findings and gives policy suggestions. Firstly, poverty is gender based. As far as poor, inclusive of hardcore and overall poor are concerned the female headed households far outweigh the male headed households. Secondly, there is an inverse relationship between family size and incidence of poverty. Thirdly, higher dependency measured by lower dependency ratio seems to be positively related to the incidence of poverty across the regions. Fourth, the access to human capital in terms of level of education emerges as one of the most important determinants of poverty. Fifth, the access to financial capital in the form of loan made seems to be a good determinant of household income regardless of regional or racial consideration. Finally, based on the perception of the urban poor about development, Pramanik findings suggest that, the human capital such as easy access to education, social overhead capital encompassing good roads, good and owned house, water and electricity deserve the highest priority. The author gives some policy suggestions relevant to the policy-makers, planners and administrators. First, in line with three major strategies such as, enhancing the nation’s competitiveness, strengthening human capital development and ensuring the well-being of all Malaysians within the contexts of elaborate policy strategies under ninth Malaysian plan, that will be to help the primary and secondary level students from broken families, unemployed parents, low income households living in crammed and unhealthy housing conditions. Second, the plan to establish different growth corridors covering the less and the least developed states. Four, having the good record of NGOs in eradicating poverty and enhancing social-economic well-being of the target groups, the existing public level institutions may gradually encourage the NGOs/welfare organization/civil societies supported either publicly or privately to shoulder responsibility in overcoming poverty. Finally, efforts can be made to raise the status of Aim as a full-pledge bank for the poor as like Grameen bank of Bangladesh to deal with poverty eradication. In conclusion it can be said that the author, Pramanik expounded very well regarding the poverty of Malaysia. The urban poverty is indistinguishably linked to rural poverty. In fact, the former is caused by the latter. The Pull and Push factors can significantly explain the prevailing dismal conditions associated with urban poverty. Based on the details findings on the multi-dimensional aspects of urban poverty, it can be suggested that the development should be taken to the people and not the people to the development which is mostly confined to the urban areas.

My Journey through Essay Example for Free

My Journey through Essay Interviewing my son’s preschool teacher, Ms. Contreras, was a wonderful experience. I learned so much about the field and I was able to connect understand her as not only an educator but as a person; as the type of person who does well in this career field. Ms. Contreras is a California state preschool teacher and has been for 20 years. She holds an AA and a BS in Early Childhood Development and loves her job very much, and has decided to stay at the preschool level until she retires. Like any educator, she believes that it is important for parents to be involved with their children’s education. She encourages parents to come and volunteer whenever they are able, and has monthly parent meeting so that the parents are up to date with what is going on in the class room. To Ms. Contreras, the most important thing about being an early childhood educator is that you are an advocate; and advocate for children and their education. That you have and need to understand that children are all different and unique and they all deserve to be in a preschool program no matter what their income or background. Her favorite thing about being a teacher is the innocence of the children at this age; she loves how pure the minds are of her students are. She wishes she can change the fact that preschool is only three hours long, but with state funding so low, that is all she is able to do, and less assessing. She feels that is keeps her from understanding her students and attending to what they need help in. Family is very important to Ms. Contreras so when she had her children, she knew that she needed a career that will work around her children, thus leading her to pick the field in education. She loved the idea of being a break as her children were on break, home when their home at school when they’re at school is how she put it. While conducting the interview, I sensed a vibe that she truly loves what she does and care very much about her students. And as one of the parent volunteers in her class, I can see it when a student randomly give her hugs, or in their eyes as they walk in the door on a Monday morning from what seems like a long weekend without her. One thing that I learned about the professional field of early childhood education from this interview is that you really have to love and understand children to be in the profession. Patience is a big part of this job when you have 24 to 30 preschool all needing your undivided attention. I learned that you need to understand your individual students in order to help them succeed and do your job to the best you can. Having a job in this profession may be hard at times, especially when you have so many students but at the end of the day, if it is truly made for you, the job can be very rewarding. Technology is a big trend now, in not only in the early childhood education field, but in education period. There are many pros and cons about applying technology to the early childhood classroom. Technology today, consists of TV, computers, video games, and now smart phones and wireless tablets. â€Å"Technology’s long-term history includes everything from primitive hewn-rock weapons to wood pencils to drone aircraft and smart phones.† (Estes, 2012) It is no secret that almost every house now has a computer and probably access to the internet, so many young children might be exposed to one or more of these even before preschool starts. The question is whether impacts the education of young children, and I believe that it does. Technology impacts the education of young children in many ways and I believe that technology should be applied to the early childhood classroom. In the preschool and kindergarten ages, technology needs to be developmentally appropriate. Once these technological activities are developmentally appropriate â€Å" technology-supported activities can be justified by a constructivist philosophy because engagement, active learning, creativity, and social interaction are all part of what goes on in the classroom† (Estes, 2012) Activities such as using the computer and its accessories such as the keyboard and mouse can improve fine motor skills by pushing keys and moving the mouse around. â€Å"These fine-motor movements also hone eye-hand coordination, and that’ll pay off for years to come as your little one learns to catch a ball, use scissors, or put together a tricky puzzle.† (Folds, 1999) This type of technology will be used in the future of each child and will be beneficial to the early childhood classroom, not only for the future but for their development. There are many concerns about the effects of technology for the little ones and to be honest I at one point I thought the same. In our text, many parents agree that it is insane to believe that a tablet app or an iPhone app can better teach a child to read or teach them math. (Estes, 2012) An when it come to video games, many believe that it isolates and can be one of the causes of another trend, childhood obesity. In my personal opinion, technology has come a long way and there will always be an opposing side. Video games, although may never be used in the classroom, do have some benefits to young children. Some video games can teach kids strategy and with video game consoles such as the new Nintendo Wii, force you to get up and move your body in order to play the game. By getting up and moving your body you are exercising. For different grade levels I think different teaching approaches are more appropriate. For the younger grades such as preschool and kindergarten I think the creative curriculum approach is more appropriate. This is the grade that I wish to teach. Having several interest areas or stations throughout the classroom will stimulate the minds of the students into wanting to learn, through play. This is the set up at my son’s preschool and it does seem to work very well with this age group. His classroom is small but he has a block section, library, home living area, an area for puzzle solving, computer play, and tables where the students can make art and a table to play with clay and play dough and eat lunch and snacks. Children age four or younger lack the capacity to sit still for long periods of time so having many options for them to self learn is always great. Children at this age learn through play and I think that the creative curriculum approach is perfect for this age group. I do believe that preschool aged students will benefit from direct instruction, but a limited amount. Maybe a little lecture time before class to discuss small topics such as counting to ten, or practicing letters but all through song, or to lay out the schedule for the day. Songs tend to catch the attention on the younger kids, plus song is easier for kids to remember, especially those who learn more through music. There are many different beliefs about how to properly teach a young child. These beliefs go way back to before we were even a country. In my opinion, Children need hands-on experiences that are linked to more than one sense to learn. They need to feel, do, see, (Piaget’s sensorimotor stage) etc. They should be taught concepts in more than one way (multiple intelligences), and it should be fun. Children should not be made to participate in direct instruction lessons. They should have a choice on whether or not they want to participate and be rewarded for positive behavior. Learning should be play based and overall fun. Early childhood education starts before the young child enters the classroom, it starts from the time the child is born, and many believe that it starts even in the womb. It is then that a young child begins to learn and see the world. Jean Piaget believes and I agree that cognitive development occurs in stages. The first stage is known as the sensorimotor stage and is a blend between a child’s motor skills and improvements to the understanding of their senses. (Estes, 2012) This stage takes place from birth to about age two. The second stage of Piaget’s cognitive development is the preoperational stage. During this stage, usually 18 months to two years, children begin to use symbolic gestures or movements to link to words. (Estes, 2012) In the classroom, I will encourage my students to use their five senses and motor skills to learn about the world around them. In the early childhood classroom, play takes up a big part of the day. According to many early childhood philosophers and educators, children learn through play. Not only is play beneficial to the classroom but to the child’s overall health. Erick Erikson believed that play helped individuals cope with a traumatic or emotional past. In my classroom, there will be centers and they will all be play based. Different type of playing will take place at each center, by doing this I hope to encourage children to play freely and be themselves but also helping them as individuals. Because each child is different, I think that concepts should be taught in many different ways. According to Howard Gardiner, there are seven different intelligences; linguistic, logical-mathematic, musical, bodily-kinesthetic, spatial, interpersonal, and intrapersonal. One child’s strength will be in logical-mathematical, for example, and another child’s strength in musical. As an early childhood educator I will teach concepts in many different ways to ensure my students are grasping the information provided and having fun with it. Lastly, I think that children need to be rewarded and praised often. I feel like it encourages them to continue to do well. American psychologist, B.F. Skinner, called this operant conditioning. The idea behind this theory is basically that if one changes their behavior they are indeed learning. (Estes, 2012)The theory is simple, if you are doing something good, you will be rewarded. For example, in my classroom I will do this by rewarding with stickers or treats after lunch time. I see myself in the near future substituting at my son’s school district. Although I cannot teach yet I will be able to sub once I finish a couple more core classes. After I do obtain my degree in Early Childhood Education, I plan on becoming a preschool teacher. I have wanted a job working with kids for as long as I can remember and being a mom I feel like being a teacher will work great around my family life, as I am able to be available to my son as much as possible. I currently live in California, where school funding is low and has been low for a while especially for education. Because of this I think that I will need to start off my career working in or for another preschool program for better financial stability. It has been a dream for me to also become a special education teacher, so I am hoping to go back to school once I have been a preschool teacher for a couple of years and start my journey toward that field. I hear that early childhood special education is a wonderful and rewarding field as well. I think at the end of the day, I want to do something that I love and something that I am confident in. Something that I will be happy to wake up to and look forward to every day and working with kids is just that. References Estes, L. K. (2012). Pathways to teaching young children: An introduction to early childhood education. San Diego, CA: Bridgepoint Education, Inc. Folds, D. V. (1999, Feb 22). Technology for Toddlers. PR Newswire , 1.

Sunday, July 21, 2019

Bolman And Deals Four Framework Approach

Bolman And Deals Four Framework Approach Leadership was once about hard skills such as planning, finance and business analysis. When command and control ruled the corporate world, the leaders were heroic rationalists who moved people around like pawns and fought like stags. When they spoke, the company employees jumped. The entire career system in some organizations is based on using hard functional skills to progress. But when executives reach the top of the organization, many different skills are required. Corporate leaders may find that although they can do the financial analysis and the strategic planning, they are poor at communicating ideas to employees or colleagues, or have little insight into how to motivate people. The modern CEO requires an array of skills. Some suggest that people expect too much of leaders. Indeed, renaissance men and women are rare. Leadership in a modern organization is highly complex and it is increasingly difficult. It is sometimes impossible for finding all the necessary traits in a single person. Among the most crucial skills is the ability to capture audiences. Richard Branson, the funder of Virgin Group and Virgin Atlantic Airline could be one of best leader in the industry. Biography According to Virgin group website, Richard Branson was born in July 18, 1950 in Surrey, England. He is the son of a lawyer and an airline stewardess. He was educated at the exclusive Stowe School, but did not excel, possibly due to his nearsightedness and dyslexia. In his teens he developed a national magazine, Student at the Age of Sixteen. At seventeen he began a student advisory service. After leaving school, Branson entered the music industry. Considering that he could sell records cheaper than the existing average, he started a mail-order catalogue with friends. It was a success, and they opened a record discount shop. They named the business Virgin, because it was their first venture. Virgin Airlines is one of Bransons main businesses. Formed in 1984, it is part owned by Singapore Airlines, and it is the second largest British long haul international airline, and has won many awards. During the 1990s the fleet and the air route network expanded and a Premium Economy service was introduced. In 2003 Virgin Atlantic launched the innovative Upper Class Suite with a flat bed and seat, and in 2006 the Virgin Clubhouse opened at Heathrow with a spa, brasserie, cocktail bar, hair salon and games room. Branson is also well known for his personal adventures by Virgin Atlantic Flyer. In 2010, and less than 40 years after the original conception of the Branson Virgin businesses, Branson boasted over 200 Virgin Megastores worldwide. All told, Branson employed 24,000 employees in 150 companies, with revenues totaling an estimated five billion dollars each year from the entire Virgin Group including the music stores and airline. The Virgin empire was is the largest privately owned business in England (Virgin Atlantic Airways, 2010). Bolman and Deals Four Framework Approach to Richard Branson Leadership models can also help us to understand a leaders organizational influence. Bolman and Deal, in Four Framework Approach, suggest that leaders display behaviors in one of four frameworks: Structural, Human Resource, Political, or Symbolic. Each requires a specific organizational setting to be successful. The Structural Framework From the rational perspective, organizations are instruments designed to achieve specified goals. Organizations are purposeful in the sense that the activities and interactions of participants are centrally coordinated to achieve common objectives; behaviors in organizations are rational in the sense that roles and role relations are prescribed independently of the personal attributes of the individuals in the structure (Richard, 1992). In the rational domain, organizations are driven by strategies, and the role of management is to align strategies and structure with the external environment. Strategy development includes two kinds of approaches mainly. The first one is prescriptive approach which is the firm defined the objective and/or the main elements before brainstorm the strategy; vice versa, another one is have no clear objective and/or elements, all the strategy will be developing during the process, which call emergent approach. Finally, what people and task performed base on above approaches that will generate the strategic change by formal or informal organizational structure from the managers, because of environment, business relationship, technology, people, life cycle, political power, etc (Tichy, 1983). The importance of strategic change is that may occur considerable disruption, but this practice is also useful to analysis the specific causes for planning the best direction on Bransons management change. Bransons Corporate Level Strategy Diversification: The core business of Virgin Group is travel, but since early 1990, it has begun to involve in many other different businesses, such businesses are no directly or substantial relationships between each other. Such businesses include mass media, entertainment, beverage, finance, weight industries and more, all these small business units (SBUs) enriched the Virgins portfolio. Brand Extension: Branson built its red brand to represent value for money, quality, fun, innovation, success and trust. This idea is developed and applied on its whole range of businesses. Joint-Venture: In the flight service, each airline have to get the permission for access paths by during with local governments, this process is very complicated and consume a lot of resources in terms of human, money and time. Joint-venture is the method that can be easy to get this permission, also could be easy to meet the economic of scale to reduce cost, and share or lower the risk. Bransons SBUs Level Strategy Differentiation: Branson provides the offer which other firms no. The very common example is, Virgin Atlantics souvenirs are always different and united. Another one example is Virgin Atlantic keeps its safety record is zero accident, to increase the confidence to its passengers, or customers though its air ticket is expensive then others in generally. The Human Resource Framework Although people are intentionally rational, not all human behavior is the result of rationality. People do not leave their emotions and feelings at home when they come to work in the morning, and noneconomic objectives are pursued alongside economic objectives (Powell, 1999). In the human domain, the central issue is how to integrate human needs with organizational rationality. Virgin Group considers peoples as the important assets, so it pays attention on peoples motivation, culture and even the individual desires to manage and maintain peoples work well and comfortable. Branson also thinks staff first, then customers and shareholders, therefore the chairperson, staff, customers and shareholders could be considered as the key stakeholders. Chairperson Shareholders: Branson is as a leader in Virgin which has used the corporate brand name across its entire product, the whole Virgin Group is influenced by him, and he is the greater single asset in the group (Ensor Drummond, 2001). Meanwhile, Branson is one of the shareholder of Virgin Group companies, so as same as other shareholder, his values will be added into the group and will be implemented in running the business. Bransons values are innocence, innovation, quality, fun and irreverence of authority, all of such values could be found in his choices of new ventures. Investor: The investors mainly focus on the profit and the return of investment (ROI). This issue makes the conflict between investor and customers, because customers want to have better services that will increase the cost and decrease the maximization level of the profit Staff: The skills, knowledge and suggestions of the staff are important to the company, Branson also understand this point so that he wants his best people will stay in his company for venturing (Grant, 2003). Example: Julie Bower, Virgin Atlantic Project Manager, response to source alternative customer relations management (CRM) software, then experienced partially customized system with Virgin Atlantics own data. Finally, Saratoga System has been chosen as the provider of CRM system (Thomson Corporation Company, 2005). This example shows the valuable staff will affect the strategic development. Customers: The best products or services are always seeking by customer, in order words, firms are required to provide best product or service for maintaining current customers and exploring new customers. Companies that survive profitably in a competitive environment must be providing value for money (Johnson et al, 2005). Therefore, customers also influence the strategies of the company. Our first time with Virgin Atlantic, and out last! Chaotic queue at LHR took three hours to reach check in desk. The cabin crews were arrogant and more interested in putting on more make up than serving passengers. Virgin relies on their reputation from the eighties, but they have lost it big time. Want to travel and enjoy the experience avoid Virgin at all costs (Skytrax, 2008). This example not only explains how customers influence the strategy development, also explains to provide the certain products to customer can reduce the probability of finical loss. The Political Framework From the political perspective, organizations are coalitions of diverse individuals and groups with enduring differences in values and preferences. They are governed not by a single center, as is assumed in the rational perspective, but by a dominant coalition of interest groups. As such, organizations often operate with unresolved conflicts in goals (March Shapiro, 1992). From the human domain perspective, malfunctions arise from structural misalignment or from personal deficiency; while from the political perspective, divergent interests and resource scarcity inevitably turn organizations political. Government: The core business of Virgin Group is transport service, and this business is highly regulated by the government. In the result, government policy is very import to the Branson and company as well, like policy on safety, route, franchise etc. These factors are about the change in government or government policy. The airline industry in UK has been privatized already, this action is initiated by UK Government. Branson got the opportunity to run the airline services from this political change to be a franchisee. Branson entered the markets or industries that have large, well established competitors, for instance, David is one of his favorite roles who against Goliaths, it is the example that the corporate against a big business. Now, the airline industry is run by two parts, Virgin Atlantic and British airways, provide flight and airline services respectively. Moreover, British Airways is the main competitor for Virgin Atlantic that leaded Virgin Atlantic always played the underdog role in competing with British Airways. Though Virgin Atlantic and British Airways had been role as underdog and bully respectively, in 1992, Virgin Atlantic had been success to claim one and half million dollars from British Airways (Aker, 2005 Grant, 2003). The Symbolic Framework Symbolism plays a critical role in human experience. In the rational domain, the point of life is choice. However, organizational life is only partly concerned with making decisions (March Shapiro 1992). Decision making is often an arena for symbolic actions. Many events and processes are more important for what is expressed than for what is produced (Bolman Deal, 2008). The leaders use symbols to capture attention; they try to frame experience by providing plausible interpretations of experiences; they discover and communicate a vision. Innovation: Branson understands the new matters could attack the new customers and maintain the current customers, but its competitors also understand this simple theory. Therefore Virgin Atlantic based on the existed offers with new concepts or packages as a new products or services to get the competitive advantage in the industry. These factors are about the application of new inventors or ideas. The technology in air applies to the development of safe airplane, or reliable engine. Virgin Atlantic is the pioneer in this area, Branson introduced the Rolls-Royce Trent 700 engines to power its new Airbus fleet of 10 A330-300s has triggered a big switch from polution to green eco-friendly travel on the route. The Trent 700 is the first engine in the highly successful Trent family. The 72,000lb thrust engine has lower maintenance costs, lower weight and better performance retention. With the lowest lifecycle fuel burn, lowest cumulative emissions and lowest noise levels the Trent 700 has the lowest environmental impact of any engine on the A330 (TravelDailyNews, 2009). Branson reduces the time taken for long distance travel and efficiency in helping to customers. Except the improvement on speed, Branson also increased number of channels for passenger to buy tickets by web and machine. The software was designed to link customer details, flight information and limo service details together and provides Virgin Atlantic staff with accurate information and tools to efficiently and effectively manage the Upper Class Wing operation (Journalism UK, 2008). Virgin Atlantic has got the opportunity to operate the UK and World air service by the government policy. The inflection perhaps people will be willing to expand more on the travelling. The change of working place also affects the demand on all the modes of transport. The new channels have been developed through the web and new machine system. The market still has space to operate obviously, but the most important consideration of a transport services provider is safety. So the most strength of Branson and Virgin Atlantic has been improving its reputation especially in safety and on-time to get confidence of passengers. Comparison of Richard Bransons corporate strategy decision In the stage of setting up the strategies, Branson definitely understand the strategies of which are the ways in which strategy develops in organization. Bransons Virgin Atlantic Airline Strategic Development Command View and Culture View are highlighted by Virgin Atlantic The culture view is that it occurs as the outcome of the taken-for-granted assumptions and behaviors in organizations. (Johnson et al, 2005) Branson founded Virgin Atlantic in 1984; in fact, Virgin Atlantics success highly depends on the founders principles to provide the highest quality innovative service at excellent value for money for all classes of air travelers. This principle created and established the culture of Virgin Atlantic, because all Virgin companies also maintain an entrepreneurial culture based on Bransons principle. There are four strategic developments have been found out and will be further described in following: Strategy One: Differentiation Branson also has another philosophy in his principle which is to be a pioneer rather then a follower of the leader. In order to reach this point, Virgin Atlantic must offer highest quality innovative service for its air travelers. Its innovative actions include: 1986, the 1st airline provided sleeper seats in upper class 1990, the 1st airline brought in the automatic defibrillators, trained the staff to help in-flight cardiac arrest victims The 1st airline installed individual TVs to all classes of passenger on the wide-bodied aircraft 2005, won the RFID Breakthrough Integration Award since it is as a leader in RFID 2005 Virgin Atlantic applied RFID tag on the important parts that used in aircraft maintenance and repairs at Heathrow Airport warehouse, UK. The technological advancement is always the advantage taking for Virgin and the customers, said by Mark Butler, System Implementation Manager, Engineering Department, Virgin Atlantic (Tata Consultancy Services Limited, 2007). Strategy Two: Jointing Alliance Virgin Atlantic has jointed an alliance with many airlines until 2006 that providing better choice on where and when for its customers flights, the member of that alliance includes Singapore Airline, Bmi British Midland, Continental Airline, South African Airways, US Airways, Virgin Blue and Air China. All above airlines also signed Codeshare Agreement, so the connections between partners services become closer, customers could enjoy better service and value, such as checking customers and their luggage over to their final destination and synchronizing their schedules with Virgin Atlantics partners. Turn out the customers of Virgin Atlantic could enjoy the shortest possible connections between their services (Virgin Atlantic Airways, 2010). The crises of 11th September, 2001 that affected the worldwide economy, Virgin Atlantic also got heavy losses in financial aspect. The alliance strategy was significantly assisted the recovery, because it reduced the investment and the accompanying inflexibility and risk during the uncertainties of operating in other countries (Aaker, 2005). Strategy Three: Partnership In 1999, Singapore Airline acquired 49% Virgin Atlantic stake that can reinforce to provide the highest quality innovative service at excellent value for money for all classes of air travellers. Singapore Airline is a unique global partner, this is a perfect collaboration since both two airlines have an incomparable reputation for quality and innovation, and have own numerous awards from the travel industry. According to the terms of the dealing, both two airlines routes will not overlap each other and are uniquely complementary, also they keep independent managements, and the rights to develop their own products. This partnership action generated greater benefits to both companies passengers, such as fare, access to lounges world-wide and an increasingly seamless travel experience across their airlines network (Virgin Atlantic Airways, 2010). Japan Airline Strategic Development In terms of strategic management, the major contrast between Virgin Atlantic and Japan Airline is, Japan Airline is the one managed by traditional state-run or government hierarchy, so its companies strategy was established by country leader and the board, as same as or followed by the strategy of government, often the goal or the result is extremely unrealistic to the commercial. The gap occurs in between the top management board and the tactical managers which more strengthen the difficulties in implementation and lessen the competitiveness in international airline market. Moreover, Virgin Atlantic emphasizes on command view and culture view; in this session, Japan Airline emphasizes on planning view to develop its strategies. In the planning view, strategic planning is to use a formal planning system for the development and implementation of the strategies related to mission and objectives of the organization. (Lynch, 2000) Japan Airlines Background Japan Airline is a joint-venture company which was founded by one governmental company and two private companies, Japan Airline Company, Philippine Airlines and Northwest Airlines in 1951. Japanese Government bought the share from Northwest Airlines that leaded to Japan Airline totally transfer to Japanese Government. Nowadays, all decisions are made by the Board of Directors and their strategic development is mainly focused on strategic planning (Fundinguniverse, 2010). Japan Airlines Planning Procedure One of the Japan Airlines department, Corporate Planning Information Technology Services is established in Japan Airline for responsible to suggest strategies for Japan Airline. After the seminar in 1987, this department suggested five corporate strategies for planning strategies and implementation, one of the strategies is about operational. The Board of Directors and the management group suggest that it (the operational strategy) is now a matter of urgency that Japan Airline must speed up the development of the airlines state enterprise plan in compliance with the policy and guidelines., Minister Shintaro Ishihara, Tokyo Conference, Nov 6, 1987. Then, Minister Ishihara grouped Japan Airlines problems for Japan Airlines management group to take actions (Sanchanta Takahashi,2010). Although this company is now privatized, but used to be country-owned and running by Government long time, the country leaders provide comments and policies on commercial-based company. This manner had been intervened the flexibility of Japan Airline. In 2006, Japan Airlines Chairperson, Haruka Nishimatsu established three committees, Strategic Steering Committee, Project Management Committee and Task Force Committee to increase competitiveness and the value of shareholder (Sanchanta Takahashi,2010). Today, Japan Airline failed to be effectively competing with other airlines because of such time-consuming and not really flexible to implement in Japan Airlines planning. Conclusion Leaders establish goals, assumptions, policies, strategies, and accepted norms of behavior. They usually recruit and promote managers who conform to their own values and expectations. While a leaders influence is evident in all organizations, it will apply more to small, highly centralized firms, or young, owner run businesses, and can increase with tenure. In the addition, the most relevant contrasts between Virgin Atlantic and Japan Airline are: Virgin Atlantic emphasizes on culture and command view because of following the principle that provided by Branson that it is controlled by the company. Japan Airline emphasizes on planning view which is controlled by Government so almost every strategies development is produced follow the planning procedure to lead the company more systematic. In theory it should not only focus on single view, but these two companies are only focused one or two views, that led some limitations in Virgin Atlantic and Japan Airline. For Virgin Atlantic, it is highly depends on the principles of Branson, he almost becomes the only one and unique person that can decide the future of Virgin Atlantic, includes stay in the market or shut down the business. Another side, for Japan Airline, it involves more procedures for making decision that could be enhances and smoothen the running for a company. As mentioned, there is only Branson is the key person for Virgin Atlantic or the whole Virgin Group, for the future, Virgin Group is suggested to established a number of rules or methods to maintain and investigate the current saturation of its businesses or the new ventures. After that, Branson is the most key person that affects all the things in Virgin Group, then is the staff, last is the customers. Last but not least, whether success to run a business depends on the policy, economy, society and technology in the place where located or plan to locate the business. In the result, the leader should aware all Structural, Human Resource, Political, and Symbolic framework in mind for coping the political, social, economic and technology factors positively. So, the finial suggestion is Richard Branson have to establish a committee to share and continue his great work.

Saturday, July 20, 2019

Otavalo Cultural Integrity and the Forces of Globalization :: Outsourcing, Offshoring, Free Trade

Despite common misconception, indigenous peoples the world over are remarkably free from the cultural immobility and permanence suggested of them by foreign travel brochures and â€Å"imperialist nostalgia† (87). The attitudes, perceptions and behaviors of modern Otavalos shift and grow members of the community travel overseas and sell native textiles and music in international markets. Thus, the concept of â€Å"maintaining cultural identity† must reflect the invigorating and active exchange of social, political and economic realities between people. Adaptability is an element of every human culture around the world. Handsome profits roll into Otavalo accounts through their extensive textile industries, a complex international music scene, and annual floods of tourists for the Otavalo Saturday market. Our politically â€Å"potent tropes† of progressive/backward societies, and modern/primitive cultures are frustrated by the reality of Otavalo wealth. Yet these indigenous Ecuadorian people are no less culturally â€Å"authentic† for their organized adaptability than any other affinity of people (96). Indeed, when indigenous societies do not meet the flowery, exotic ideal of a â€Å"forgotten paradise† exhibiting a quality of â€Å"timelessness,† â€Å"foreigners often react with outrage† (87). Yet from the Inuit of Nunavut, to the Himba of Namibia to the Hawai’ians of Hawai’i, no culture is an object ready for the taking. Culture cannot be â€Å"lost like car keys† (97). Change, however, is not without cost and the question of agency. The consequences of forced cultural subordinance, as demonstrated in by colonial era, are destructive, alienating, and endlessly residual. Cultural sovereignty and political autonomy must be vigorously defended for every people: the right to collectively determine the future of one’s own people is intrinsic to maintaining a cultural identity. Ironically, it is via interaction between people and places that we learn to fully define ourselves by our own culture among the many cultures on this Earth. Only through cultural opposition can we human beings determine who we are and the relevance of our own way of living. In the late 1980s, local civil registrars allowed Otavalo parents to officially enroll their newborns given Quichua, rather than Spanish, names. This liberating gesture of cultural sovereignty revived common names of the indigena and permitted the Otavalo to powerfully reject the mestizaje in an explicit statement of faith in their own identity (234). In another, more complex, affirmation of autonomy, Otavalos maintain â€Å"a chameleonlike ability to meet audience expectations while still identifying as Otavalos† in selling their goods and exotic appeal on the global capitalist market (170).

Dave Barrys Complete Guide To Guys :: essays research papers

Wait, are you telling me that Dave Barry's Complete Guide to Guys addresses women's issues? If "women's issues" include understanding why guys spit, scratch themselves, and give each other noogies, well then this book certainly addresses them! As for addressing the whole bit about a patriarchal world history, the subjugation of women, and accused responsibility for the Fall of Man, well, you might as well forget it. Dave Barry might not make you feel better about the stature of women in today's world or the future of the human species, but hopefully you can say this: you're not a guy. Dave Barry's book reminds me a lot of an episode of Seinfield: it's all about nothing. It tells the reader what guys are thinking(nothing) and what their "deal" is(nothing). While it does pretty much, well, nothing to help understand women or help women understand, the one thing it does do is hold true to the manufacturer's guarantee: you WILL laugh. You will not only laugh, but you will laugh hard. You will laugh hysterically, obnoxiously hard. You will want to share Dave Barry's insight on the male species with everyone you know and every stranger you meet, particularly so if they are women. Barry's book speaks little about the real reasons as to why males do the things they do and more about the fact that they are just scumbags and idiots. According to Barry, people "make being male sound like a very important activity, as opposed to what it primarily consists of, namely, possessing a set of minor and frequently unreliable organs"(xi). You will become convinced that the title should not be "Complete Guide to Guys," but "More Reasons Why Women Are The Better Sex." In fact, Barry himself seems to support the latter idea through his discussion of "the Punch Reflex," "the Noogie Gene," scientific reasons as to why guys act like jerks, the hidden truth of the Space Shuttle program, and standards. Yes, guys are just mindless idiots who like things that go, "Brrrrrrmmmmmmmmm!" I suppose he would know, though: he is a guy. It is a well-known fact that our world history is dominated by a tyrannical patriarchy in which the majority of women have been forgotten. Somehow, according to Barry, it is the men who have been forgotten. "Guys have played an important role in history, but this role has not been given the attention it deserves, because nobody wrote it down"(9).

Friday, July 19, 2019

Medical Marijuana :: Medicine Drugs Essays

Medical Marijuana Marijuana has been hailed as a prescription for many ills and physicians once used it to stimulate appetite, relieve chronic pain, and treat asthma and migraines. But is marijuana really a medical miracle? If so, do its clinical benefits outweigh its drawbacks? Should we legalize marijuana? Is medical marijuana really worth the risks? These are the issues one needs to think about before making the decision to legalize marijuana. Marijuana is a drug that is derived from the dried and cut leaves of the hemp plant known as "cannabis sativa". Marijuana has a variety of street names such as "grass", "Mary Jane", "pot", "smoke", "reefer", "herb", and "weed". The active ingredient in marijuana is delta tetrahydrocannabinol (THC) (3). . Marijuana has been used throughout history and in many different cultures to change mood, perception, and consciousness (to get "high"). Its effects range from increasing creativity to provoking mystical experiences, to heightening the capacity to feel, sense and share. After alcohol, it is the most popular of what are called "recreational drugs." It has been used around the world for other purposes. In some primitive tribes of South America, Africa, and India, "cannabis" is used in religious ceremonies and for medical purposes. African mine workers have used it to ease the drudgery of their work and many Jamaicans use it at the end of the day to relieve fatigue. It has been use d as an intoxicant in various parts of the world for centuries and in the United States, for the most part the 20th century. Marijuana was first described in print in a Chinese book of medicine, "Herbal," in the 2nd century B.C., and was used in China as an anesthetic 5,000 years ago. The ancient Assyrians, Persians, Greeks, Romans, and East Indians used the drug to control muscle spasms, reduce pain, and to treat indigestion. It was commonly used in folk medicines in Africa and Asia. As early as 1611, marijuana was cultivated for its fiber in Jamestown, Virginia. In 19th century America, marijuana was used by the medical profession for treating spastic conditions, headaches, labor pains, insomnia, and menstrual cramps. It is still used as a medicine in the Middle East and in Asia (9). The controversy dealing with marijuana stems from the legalization of the drug for medical use.

Thursday, July 18, 2019

Living Under The Threat Of Nuclear War Essay

For me living under the danger of atomic war would have been terrible for me and my loved ones. Living in trepidation ordinary realizing that at any minute a nation could drop an atomic bomb on me and my family and obliterate us is an extremely terrifying thought. To live under risk of an atomic war is to have the acknowledgment that your fate and your family predetermination is in the hands of a nation that your nation may be conflicting with. It is the acknowledgment that you might not have control over what is going to happen tomorrow. The danger of atomic war and the risk of terrorism have a few likenesses and contrasts. The similitudes would be that somebody could end your life or your family existence without you knowing when and where. Both atomic war and terrorism has the danger of hurting blameless regular citizens who in all likelihood don’t have anything to do with the clash that is going on. The distinctions would be the danger of an atomic war could just originate from an alternate nation. Nowadays the danger of terrorism to me is a significantly all the more true and present threat. Today anybody can be a terrorist. Today anybody can assemble a bomb in their storm cellar with the assistance of the web. This man made bomb that can without much of a stretch be amassed is then taken into your nearby shopping center or at an exceptionally open spot like we saw in the Boston Marathon Bombings. There is no face to terrorism nowadays and he or she needs to take safety measures and be mindful of their surroundings. All in all both atomic war and terrorism strikes fear in the hearts of everybody. Both are intended to wreak devastation and will execute numerous blameless individuals who have nothing to do with the clash. I feel both are unsuitable approaches to settle an issue on the grounds that by what means can the issue be altered  with more gore. We need to discover an alternate approach to determination issues as a nation and as individuals.

Wednesday, July 17, 2019

Demand and Supply Curves

We fetch a certain commodity, excellent Malaysia Laptop, whose market we are exit to analyze. Assume that exogenous (external) forces are adequate in magnitude, while leave subscribe to cut backs are unitary elastic. Given a certain event/scenario, (a) analyze the curve/s affected, shifts or movements and the direction, and (b) effect to rest price (P*) and equilibrium quantity (Q*) Scenario 1 a. Prices of optical drives suddenly increase The proceeds cost has increased so the bring home the bacon decreases and eventually the price go up.The bring out curve shifts to the odd. b. A new-fangled market-standard operating(a) system is released to the market but be at least 50% higher(prenominal) than the previous edition This issue is considered new(prenominal) growthion cost so the bring out curve shifts to the left. The tallying decreases and price goes up. c. password spread that local laptop computer computers were contaminated with melamine Demand decreases bec ause people buy less(prenominal) due to the news so the beg curve shifts to the left and the Q and P some(prenominal) decrease. d.Video chatting and internet-on-the-go become fad New engineering makes people buy more of the product so request increases and as a consequence the choose curve shifts to the beneficial and price and quantity both(prenominal) increases. Scenario 2 a. China laptop shapers were permitted to enter the Malaysian market Cheaper products attract consumers, so the require for our product decreases. The shift in the get hold of curve goes to left and the P and Q both decreases. b. Average background knowledge computer prices have plunged to all-time lowsIf desktop computers become cheaper the demand for laptops decreases so the demand curve shifts to left and eventually the P and Q decrease. c. New taxes were oblige to laptops sales (per unit tax) Imposing new taxes to laptops is additional cost for the drudgery. so it affects the supply and the suppl y curve shifts to left. so the P increases and Q decreases. d. A recession/economic gobble upturn cause the income of consumers to decline and cause the prices of laptop parts to increaseWhen consumers income decreases, the demand goes down and the demand curve shifts to the left. On the other hand the prices of laptop parts increases and that makes the business costs to increase so the supply decrease and the supply curve shifts to left. So the quantity decreases while we have an enigmatical equilibrium price. Scenario 3 a. Biggest local laptop manufacturer suddenly become interrupt and the government gives subsidy to consumers to purchase educational and computer-literacy related goodsBy the biggest local laptop manufacturer going bankrupt, our companys supply goes up and eventually the price goes up. The demand curve shifts to the left. So the Q decreases. b. New production techniques were adopted by local laptop manufacturer and prices of inputs in the production of desktop computer decline significantly When the prices for laptops fail the demand goes up and as a consequence the demand curve shifts to the accountability so the price and quantity increase.

The Modern Alterations of Native American Life

The Modern Alterations of Native American Life

Culture and history needs to be taught to children that are Native .He had strong family values, faithful religious beliefs, and knew his direction in life. Unfortunately try this is not so true for most old Native Americans of today.Many current Indians are suffering letter from poor family structure, lack of education, and great loss of religious beliefs. Family structure was second one of the most important aspects of life for Native african Americans of the 1800s.While traditional and contemporary culture could be similar in certain rather significant ways, in certain ways they different from one another.In Fools Crows generation it was very common to often how have ceremonies where all members of a family were expected to attend, whether they were a grandparent or a brother. This failure of royal family structure in modern Indians has caused one many individuals to lack security and subsidity. public Education is a problem among Native Americans as well. It used to be that w hen a young old Native American turned a certain age it was his or her duty to learn the ways of survival.

old Native American spirituality isnt the exact same as the true religion of the majority of individuals.But now education is substantially different. It still sherry focuses on the essentials for survival and the need unlooked for one to prosper as an individual, great but it lacks what white people are learning. Teachers on reservations are often the product of poor education themselves, logical and have nothing to offer young old Native Americans.One of the most prominent problems, however, is that reservations cant afford to hire quality teachers to educate preventing their children.The tribe was able to stay intact which didnt concern their individuals.It helps to provide purpose logical and meaning to all life.Native Americans of the 1800s, logical and before then, held very strongly to their beliefs. Religion how was in everything they did. Whether it was planting good crops or going on a big hunt, religion was the public key to it.

There are several different Native inter American tribes.With some good leadership skills and a lot of enlightening, maybe the three old Indian religion will be fully restored to what it once was. In conclusion, Native inter American culture is rapidly being destroyed. Modern Native Americans must have lost what it takes to keep a popular culture alive; religion, structure, and education. If Native african Americans are once again going to foolish flourish as a ethnic society, people need to do whatever they can to help build back the good essential parts of Native American life.Its illegal to get rid of cultural artifacts from early websites.One of the features of RefSeek is the fact that it provides you the ability to search for documents, deceased providing a greater likelihood of locating information which can write your scientific research paper to you.

In select places the ethical dilemma of poverty could have been addressed with the growth of Indian compulsive gambling enterprises.An individual must comprehend Navajo ideas of parentage, to understand the close of the joke.Youve got video proof which he was great nowhere close to the area at the ideal first time of the offense plane tickets and a hotel receipt.On well being a warrior that was superb significance was placed.

The physical vital development in the area of Native American american historiography (also considered as ethnohistory) within the previous twenty years is the developing national consciousness of the new universe created for both whites and many Indians as a consequence of their contact.At a few ruins, youre permitted to input structures.One of the most critical archaeological finds in eastern america it was known as at the same time in the past 50 decades.You fill out click all the info attach the desired file, and send it in.

Tuesday, July 16, 2019

Promotion and Price Analysis

The return elect for its advance crusade synopsis is endorsement custodyt burnt umber Nescafe produced by near. earlier analyzing the promotional material campaign, it is historic to sterilise the rank auditory modality of Nescafe. In the major part hot chocolate is ordinarily favourite(a) by two manful and female at the years of 20 to 45 approximately. Children argon normall(a)y non allowed to alcoholism oft imbibinging chocolate tree, since caffein is believed to resurrect circumscribed hyper reaction. previous(a) multitude, in turn, argon difficult to oerturn chocolate be let at this mount up they argon pickings additional caution for their health.Thus, the representative cleavage in the field squeeze out be be in the adjacent routedemographic characteristicsmen and women from 20 to 45 maven/ matrimonial/ wed with children elder lot who opt decaffeinated burnt umber.Economic low, optic and insurance subsidy sh ars pulmonary tu berculosis habits prescribed perverters, stochastic buyersthose who take to booze java at umber disallow/ those who privilege to tope burnt umber at foundation / those who opt take-outsthose who lead to take up chocolate but/ in a comp whatsoeverpsychographical characteristics passel who guide agile personal manner of conduct/ passive hyphen of bread and butter mountain who pick billet/ impairment/ gustation/ gadget business community/students/ work citizenry. (Cateora, 1990, p.116)As for Nescafe its ass separates argon1. conjoin and marry with children batch who cull to bedevil umber wholly at hearth and buy second gear burnt umber on a regular(a) basis. It is caused by the accompaniment that those mountain be oft meddling and they do non deal term to brew their tipsiness chocolate. Moreoer, those who induct children unremarkably smell the both(prenominal)er that if they return the coffee in the coffee machine, their children major power attract to discombobulate it.2.Students who just do not do coffee machines and pick out instant(prenominal) coffee, which they screw intimately sharpen at any granted time.Thus, we stub break that Nescafe is aimed for jr. auditory sense as its eye fraction. Targeting the jr. listening as its sum total atom, it is precise authorized for the confederation with such(prenominal) a real daub as Nescafe to commemorate the nerve value for this example of customers. such(prenominal) posit be individuality, independence, plea original, assumption.Thus, the take hold away is positi adeptd as the i, which has awful sympathiseing that you postulate to admire all day. The catchword sounds akin siret let anyone forestall you from delight ining your favourite(a) sagacity. The community underlines both us jacketable qualities of the crossway, as closely as redundant smell outings that it gives to the customers pleasure, comfort, a nd the squ atomic number 18 imaginary number piece that you command to enthral oer and over again. Nescafe is real aimed to be Your pet savoring, as some other(a) slogan states. Thus, we tooshie guarantee that Nescafe is professing to a greater extent than laissez-faire(a) values.However, Nescafe is settle d hold perceived as a caring, attr expeditious punctuate, though it gives self-confidence and assures whoremasterdid audition. raft elect this grime as they trustingness its long-standing constitution and come back this dent is actually rock-steady. Moreover, it is quite a cheap as well. Since it c ars around masses, Nescafe, as it was mentioned before, presents something for everybody a large-minded deviate of pickaxe from incompatible persona of crossway to divers(prenominal) sizes and prices.Having tushvass the positioning of Nescafe, it is easier to determine the principal(prenominal) perplex contents that atomic number 18 be releaseed via distinguishable carry of intercourses. The frontmost line of reasoning of chat is television set with plentiful advertising. The place marrow that atomic number 18 existence delivered is that Nescafe is a wondrous appreciation that demand to be make loveed and enjoyed. world(prenominal) commercial-gradeised represent cleaning woman in a grotesque do exhausting to perish unobserved by her husband to be able to enjoy Nescafe alone is the trump proofread of that.Thus, we crumb dischargevass that filth managers of Nescafe are accentuate visible qualities of the increase, specifically its perceptiveness. However, the TV with its capacity to show the huge footslog of colors, sounds and images is alike elect to puddle mint feel and understand the sophistication of Nescafes taste. It was already mentioned that Nescafe is positioned as a premium segment coffee (despite sub provoker Nescafe classic). That is why it is of the essenc e(p) to deal to the earreach the very finicky qualities, the professionality of the defect.Thus, on of the original characteristic of Nescafe appears to be its sophistication, its selected taste. The commercial is onerous to persuade that if you drink Nescafe, it fashion that you belong to to the chosen isthmus of populate who rich person stupendous taste, that is to affirm elite group.The second bank line of communion is lucre. In fact, Nescafe has its own web- invest purloin from the site of the manufacturer Nestle. Nescafe site was created in recite to give its rank interview ampful instruction close to the growth and the make in particular. It has the rendering of all the alive types of Nescafe (sub injurys), closely the upstart growths that appears in the product line. It too tells somewhat the coffee as a vehement-arm substance, approximately its forage etc.Thus, the principal(prenominal)(prenominal) put across that is cosmos delivered v ia profit (including Internet advertising) is that soil Nescafe is so diverse, that everyone bottomland get wind something that suits him/her the scoop out wether it is Necafe Colombie or Nescafe Gold. The substance stimulates to gauge Nescafe and to oppose the rely with the addressable product set.Finally, the third cable of communication is forwarding. The latter(prenominal) is achieved by creating incompatible kinds of in ground directational demonstrates. It bay window be sponsorship of definite events that are bear on by unalike types of media. It earth-closet be informational articles discussing the hassle of coffee-drinking. It hatful as well be several(predicate) spare events that are also cover in media. For instance, in 2004 in England thither was a rivalry the winners of which could get a line a prodigality balloon pip and stay in the awkward hotel house.The evnts was transmitted via TV. This was a neat informational ground and gum olib anum the cause of forwarding. The main message that is delivered via publicity is that Nescafe is a reliable trusty and trusty brand. Thus, drinking Nescafe one bottomland be sure of its exceptional(a) whole step. In other words, publicity is aimed to jibe full story of Nescafe and in conclusion to form a strong brand inscription of customers.As for set, it is not unfree on the purport oscillation of the product. drinking chocolate is a product with an extended life-cycle since the taste and the reference of it are unique, and the customers are usually unwavering to the brand that can picture the similar quality taste over and over again. Therefore, the price of Nescafe is ground upon its segmentation. only truism the premium segment brands such as Nescafe Gold, Nescafe cap Colombie, Nescafe Alta Rica woo much. They are aimed at elite score listening with more(prenominal) than fair aim of income.Similarly, in that location is also an assert for the note income level people who cannot ease up buy premium segment products. This mountain pass is called Nescafe Classic, which is easily cheaper than brands mentioned before. Thus, we guess that Nescafe determine dodge is more of a merchandising beam of light that allows to cover more of a scratch auditory modality. Yet, the anchor station interview for Nescafe silent frame people with more than average income segment that can sustain get elite products.In conclusion, it is master(prenominal) to say that Nescafe is aimed to stuff as big audience as possible. However, its direct think is on junior people with midway and elevated income, who are self-confident, active and enjoy pleasure. The federation positions its brand as the one vainglorious beguiling taste that you indigence to enjoy. Since the brand is intentional to embracing extensive readiness of customers, the company uses antitheticaliation spot pricing the product, free its customers the chance to choose from different types and sizes.The disclose messages that Nescafe is trying to deliver depends on the beam of communication. yet, the main messages emphasize Nescafes exceptional taste, dependableness of the brand and its speciality change on the subbrand, so that everyone can witness something that suits him/her best.ReferencesApplbaum K. The market period Routledge, naked York, 2004 embrown S. Imagining marketing Art, aesthetics and the avant-garde Routledge, London, 2000 Cateora P. internationalistic marketing, seventh ed. Irwin, Homewood, IL, 1990 Laforet S. (1999) Managing blemish Portfolios wherefore leadership Do What They Do In diary of advertize Research, vol.39, p.23 Parsons A. (1996) Nestle The visions of topical anaesthetic managers In The McKinsey Quarterly, no.2, pp.21-22